Fall 2005

In This Issue . . .

Free Marketing Ideas and Resources for ENERGY STAR Participants

Are you looking for ideas on how to promote ENERGY STAR? For inspiration and ready-to-use advertisements, be sure to visit the ENERGY STAR Participants' Web site. After logging in, select "Marketing Resources" for page after page of tips, tools and slogans to help you market ENERGY STAR qualified products. Don't forget to bookmark the site for future reference.


One-Tonne Challenge Launches "At Home" Web site

As an ENERGY STAR Participant, you now have privileged access to a new Web site that can help you integrate One-Tonne Challenge (OTC) messages into your marketing and promotional activities. The Web site offers a wealth of information and resources to support the OTC's At Home Campaign for Partners, which highlights actions Canadians can take at home – including purchasing ENERGY STAR qualified products – to reduce greenhouse gas emissions. Promotional tools can be downloaded from the site, and the One-Tonne Challenge logo can be used by ENERGY STAR participants who sign a licensing agreement. Visit For more information contact Kari-Lynn Philipp.


New Publication – ENERGY STAR Purchasing Guide

Natural Resources Canada (NRCan) has developed a guide to help procurement officials in all sectors of the economy purchase energy-efficient products – and your free copy is only a click away! The guide is a great procurement tool for governments, institutions, businesses, sector and trade associations, housing authorities, building/property managers and non-governmental organizations.

The ENERGY STAR Purchasing Guide

  • makes the business case for ENERGY STAR qualified products
  • lists the product categories eligible for the ENERGY STAR symbol in Canada
  • describes a step-by-step plan for energy-efficient purchasing
  • provides definitions of common procurement terms
  • is listed under inventory number M27-01-227
  • and more . . .

To order a copy, give the title, the inventory number and your mailing details to:

Energy Publications
Office of Energy Efficiency
Natural Resources Canada
c/o S.J.D.S.
1770 Pink Road
Gatineau QC  J9J 3N7
Tel.: 1 800 387-2000 (toll-free)
(613) 995-2943 (in the National Capital Region)
Fax:(613) 740-3114
TTY: (613) 996-4397


ENERGY STAR Awareness Continues to Grow – Survey Results

Consumer awareness of the ENERGY STAR symbol has almost tripled in Canada over the past four years, according to a recent Ipsos-Reid survey.

May/June Survey Results:

  • Thirty-six percent of respondents had heard, read or seen something about ENERGY STAR, compared to 29 percent when the previous survey was done in November 2004, and only 13 percent in 2001 – before the ENERGY STAR program was launched in Canada.
  • Unaided awareness of ENERGY STAR is significantly higher among Canadians who are concerned with environmental issues (41 percent) than among those who are less concerned (14 percent). Similarly, awareness of the ENERGY STAR symbol is much higher among Canadians who are familiar with the One-Tonne Challenge (43 percent) than among those who not aware of the OTC (20 percent).
  • The 2005 research included an online survey of approximately 1100 Canadians to test visual recall of the ENERGY STAR symbol. The results show strong levels of recall for both the traditional ENERGY STAR symbol (81 percent) and the alternate symbol used in advertising related to the One-Tonne Challenge (76 percent).

"What this tells us is that awareness of the ENERGY STAR symbols is significantly higher when Canadians are shown an image of the symbol rather than receiving a verbal description over the telephone," notes Anne Wilkins, Senior Program Manager at the OEE. "In other words, many Canadians recognize the symbol as soon as they see it."

  • A wide majority of respondents who are aware of the ENERGY STAR symbol understand it to mean energy efficiency, lower energy consumption and energy savings. This is equally true for both the alternate (82 percent) and traditional (80 percent) symbols.

"The findings suggest that the new alternate ENERGY STAR symbol enjoys the same level of awareness and understanding as the traditional symbol," says Ms. Wilkins.

  • Twenty-five percent of respondents to the 2005 survey indicated that they had purchased ENERGY STAR qualified major appliances or heating or cooling equipment, compared to 21 percent in November 2004.


International Interest Grows in Test Standard for Televisions

Work is underway to develop an international test standard for measuring energy consumption by televisions in active mode – a process that could eventually lead to an EnerGuide label for TVs and a new set of ENERGY STAR criteria.

TVs are already among the products encompassed by ENERGY STAR but the current qualification criteria are only for energy consumption in standby (off) mode. The proposed new test standard would provide a means of measuring energy consumption in active mode, or when the set is actually turned on.

"The main challenge with televisions is that they consume different amounts of electricity in active mode depending on the type of show that is being viewed," explains Hantz Prosper, a Standards Engineer with the OEE. "It's related to the brightness or darkness of the signal – the brighter the signal, the higher the energy consumption. So a TV will consume more energy when commercials and sporting events are being viewed than it would for soap operas, which tend to have darker scenes."

Mr. Prosper says that international interest in developing the proposed test standard is being driven by growth in the average size of TV screens, the increasing popularity of energy-intensive technologies like plasma display panels, and the continued growth in sales of televisions around the world. "Large-screen plasma TVs can consume more electricity than a refrigerator," says Mr. Prosper.

Representatives of manufacturers, utilities, testing agencies, environmental organizations, interest groups and government departments – including NRCan – met in San Francisco in June 2005 to share information and move the standard development process forward. Australia is taking the lead by developing a video clip that will feature a signal representative of the average brightness of the full range of television signals. When completed in the near future, this test method will be submitted to the Consumer Electronics Association for testing and feedback.

In Canada, meanwhile, NRCan is conducting research to assess the potential energy and greenhouse gas savings that could be achieved by increasing market penetration of energy-efficient TVs, and what impact this would have on the market. Although NRCan does not currently plan to regulate a minimum performance standard for TVs, a universally accepted test standard could provide information for an EnerGuide label that would enable consumers to compare the energy consumption of different models before making a purchase decision. ENERGY STAR is revising its current criteria for televisions to include the active mode.

NRCan is also conducting research on digital television adapters (DTAs), which will be needed for many existing televisions when Canada, the U.S. and other parts of the world move to digital-only signals in 2007.

Watch for updates on development of the television standard in future editions of this newsletter.


Minimum Efficiency Levels to Increase for Residential Air Conditioners and Heat Pumps

The federal minimum energy efficiency standard for residential air conditioners will increase from the current level of SEER 10 to SEER 13 in early 2006 under a planned amendment to the Energy Efficiency Regulations. As a result of the new minimum efficiency levels, the ENERGY STAR qualification criteria for air conditioners will also increase, from SEER 13 to SEER 14, on April 1, 2006 (see the table below).

In addition to strengthening the energy efficiency requirements for this equipment, ENERGY STAR will be introducing installation criteria that will further increase energy and cost savings to consumers. Studies show that 50 to 72 percent of air conditioners and heat pumps have installation and maintenance problems that can result in up to 20 percent of their cooling energy being wasted.

Efficiency Levels for Air-cooled Air Conditioners and Heat Pumps
(less than 5.4 tons)

  Split Single-packaged
Minimum Standard Effective Date SEER EER HSPF Revion Va (Canada) SEER EER HSPF Revion Va (Canada)
Canadian Standarda February 1995 10.0b NA 5.9 9.7 NA 5.7
  Proposed 2006 13.0 NA 6.7 13.0 NA 6.7
ENERGY STAR October 2002 13.0 11.0 8.0 12.0 10.5 7.6
  April 1, 2006 14.0 11.5 8.2 14.0 11.0 8.0

SEER = seasonal energy efficiency ratio
EER = energy efficiency ratio
HSPF = heating season performance factor
a HSPF values in Canada are for climate zone V (as defined by the U.S. Department of Energy). These levels are obtained by dividing zone IV values (on which the U.S. standards are based) by 1.15.
b Effective date: December 31, 1998


New ENERGY STAR Criteria for Dehumidifiers in 2006

New ENERGY STAR criteria for dehumidifiers that will come into effect in October 2006 will dramatically reduce the number of qualifying models available in Canada.

The new requirements, approved by the U.S. Environmental Protection Agency in August 2005, will mean that approximately 75 percent of dehumidifiers sold in Canada that currently qualify for ENERGY STAR will no longer be eligible. Under more stringent criteria, 27 percent of dehumidifiers currently sold in Canada will qualify under the new ENERGY STAR criteria.

The new criteria are outlined in the following table. The Tier 1 specifications will come into effect on October  1, 2006, and the Tier 2 specifications will commence on June 1, 2008.

Product Capacity L/day (pints/day) Tier 1 Energy Factor (EF) Under Test Conditions (L/kWh) Effective Date: October 1, 2006 Tier 2 Energy Factor (EF) Under Test Conditions (litres/kWh) Effective Date:
June 1, 2008
Standard Capacity Dehumidifiers
<=11.8 (< 25) >=1.20 >=1.20
>11.8 to <=16.6 (>25 to <=35) >=1.40 >=1.40
>16.6 to <=21.3 (>35 to <=45) >=1.50 >=1.50
>21.3 to <=25.6 (>45 to <=54) >=1.60 >=1.60
>25.6 to <=35.5 (>54 to <=75) >=1.60 >=1.80
High Capacity Dehumidifiers
>35.5 to <=87.5 (>75 to <=185) >=2.5 >=2.5


Your Chance to Contribute to Standards Development

Standards are the backbone of the ENERGY STAR labelling initiative – they define not only the minimum performance requirements that must be met to qualify for ENERGY STAR, but also the test procedures that must be used to measure a product's energy consumption. So it just makes sense that ENERGY STAR participants be more actively engaged in the standards development process.

Here's your chance to get involved at the ground level. NRCan and the Canadian Standards Association (CSA) are encouraging groups representing various stakeholders to become actively involved in CSA standards development committees, in order to ensure better representation of the views of consumers, non-government organizations, retailers and others.

"Standards can have a real impact on product performance, price and consumer choice, and participating in these committees is a great way to contribute to Canada's climate change goals," says Katherine Delves, Manager of Standards Development at the OEE. For more information, organizations interested in participating should visit the CSA's Web site at, or call


Mark Your Calendar:
ENERGY STAR Participants Meeting in Toronto,
May 4 and 5, 2006

The ENERGY STAR Participants Meeting gets bigger and better each year, and the May 4 and 5, 2006, event promises to be no different. Start planning now to attend next year's fourth annual event in Toronto. Watch future editions of this newsletter for details.



Retail sector; utilities in Quebec:
  Isabelle Guimont – E-mail

Commercial sector and manufacturers; utilities:
  Kathy Deeg – E-mail

Government and institutional purchasing:
  Gisele Maillet – E-mail

Windows, doors and skylights sector
  Steve Hopwood – E-mail
  Julie Doucet – E-mail

EnerGuide, major appliances and room air conditioners manufacturers:
  Violet Horvath – E-mail

Industrial sector
  Isabelle Saint-Laurent – E-mail

Labelling Program Assistant
  Samuel Morin – E-mail

Administrative support:
  Claudette Jakubinek – E-mail