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Business: Transportation

City of Sherbrooke vehicle idling campaign

The following graphics and materials were used in the City of Sherbrooke's idling campaign:

This billboard poster was used throughout the community locations as part of the city's media campaign. Smaller versions were also produced for the ambassador package.

billboard poster thumbnail

"Un bon tuyau" windshield decals (in French only) – Project "ambassadors" asked motorists to make a public commitment to stop idling by placing this "cling vinyl" windshield decal on their vehicle's window.

windshield decal thumbnail

These idling commitment cards were used to help document the effectiveness of the personal interventions and comments from motorists, and allowed motorists to participate in a local draw.

idling commitment cards thumbnail

Read a script that was used for local radio public service announcements (in French only).

Find out more by visiting the Conseil régional de l'environnement de l'Estrie's Web site (in French only).

Permission statement and instructions on how to copy images and text.